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Tuesday, March 25
Would you like to improve your understanding and use of English grammar?
by
Robert Zarywacz
on Tue 25 Mar 2008 14:45 GMT
Sadly, millions of people educated in the UK over the past 40 years who were not taught about the use ... more »
Thursday, March 20
Introducing Two Rivers Travel
by
Robert Zarywacz
on Thu 20 Mar 2008 16:19 GMT
Recently, we were very pleased to be asked to work on the branding, web site and brochure of a new ... more »
Tuesday, December 4
Avoid the credit crunch!
by
Robert Zarywacz
on Tue 04 Dec 2007 21:15 GMT
There's quite a bit of doom and gloom in the press and media about the credit crunch, house price falls, ... more »
Saturday, November 24
Time for reflection
by
Robert Zarywacz
on Sat 24 Nov 2007 15:13 GMT
As we reach the end of November, it's that time when you suddenly realise there's not much year left in ... more »
Friday, November 23
Please don't waste my time with your presentation
by
Robert Zarywacz
on Fri 23 Nov 2007 10:20 GMT
I've had the misfortune to sit through a number of business presentations recently.
Now, we have the best presentation technology ... more » Saturday, September 29
See The Vicar of Dibley on stage this Christmas
by
Robert Zarywacz
on Sat 29 Sep 2007 21:41 BST
Small Pond Productions is pleased to present the UK amateur premiere of The Vicar of Dibley at the Landmark Theatre ... more »
Tuesday, August 14
Don't make readers weary!
by
Robert Zarywacz
on Tue 14 Aug 2007 15:16 BST
Wow! Isn't it exciting?
What? Everything! Yes, today everything, it seems, has to be exciting and in writing that often ... more » Sunday, July 29
Why so ill prepared?
by
Robert Zarywacz
on Sun 29 Jul 2007 14:00 BST
I'm currently editing a business magazine and am wading through various contributions from a number of businesses. I still marvel ... more »
Saturday, July 7
Meet Zarywacz at The Business Show in Exeter
by
Robert Zarywacz
on Sat 07 Jul 2007 21:10 BST
Come and meet Zarywacz at The Business Show, a business exhibition being hosted by The Business League at Sandy Park ... more »
Wednesday, June 20
Squeezed by Yoof 'n Shakespeare
by
Robert Zarywacz
on Wed 20 Jun 2007 21:15 BST
Today, when giving a presentation to a group of business people on the topic of copywriting, I was asked how ... more »
Saturday, June 16
Being discrete discreetly
by
Robert Zarywacz
on Sat 16 Jun 2007 13:09 BST
Discreet or discrete?
They sound and look similar, but their meanings are different, so how do you know which one ... more » Tuesday, June 12
This is fun so you will enjoy it!
by
Robert Zarywacz
on Tue 12 Jun 2007 16:28 BST
Why am I always suspicious of people who describe themselves or anything they do as fun? Is it because it's ... more »
Friday, June 8
That's a very long page – yawn!
by
Robert Zarywacz
on Fri 08 Jun 2007 12:41 BST
One of the main uses of web sites is to sell – everything from expensive property and high cost business ... more »
Thursday, June 7
O is for original. Content is satisfaction
by
Robert Zarywacz
on Thu 07 Jun 2007 11:16 BST
While there are considerable arguments for recycling natural resources where viable, I'm not so keen when this is applied to ... more »
Tuesday, June 5
Action can make writing more interesting
by
Robert Zarywacz
on Tue 05 Jun 2007 16:29 BST
When proofreading a number of large corporate documents recently, I realised how dull the writing can be. Just because someone ... more »
Sunday, June 3
The question of rules in communication
by
Robert Zarywacz
on Sun 03 Jun 2007 18:54 BST
Recently, I have read a lot about whether we should worry about how we communicate, especially when publishing material online. ... more »
Saturday, June 2
Comprise or comprise of?
by
Robert Zarywacz
on Sat 02 Jun 2007 15:19 BST
When do you append 'of' to the verb 'comprise'?
Comprise means to include or to consist of. Of is added ... more » Thursday, May 31
When the committee writes a document . . .
by
Robert Zarywacz
on Thu 31 May 2007 13:42 BST
. . . the result is often a variety of inconsistent spellings, grammar and punctuation. The same phrase can be ... more »
Tuesday, May 22
When something is worth doing
by
Robert Zarywacz
on Tue 22 May 2007 12:29 BST
Do you ever find yourself asking why you're doing something and whether it would make any difference if you didn't ... more »
Thursday, May 17
Go, go, go! Do the holiday rock!
by
Robert Zarywacz
on Thu 17 May 2007 11:24 BST
There is a certain amount of theatricality to copywriting and marketing, so it isn't really surprising that performing is one ... more »
Pause . . . for thought
by
Robert Zarywacz
on Thu 17 May 2007 10:58 BST
In our quest for continuous detailed instant information, so much simply gets lost.
Often, we need to slow down . ... more » Saturday, May 12
Is formal boring and is informal fun?
by
Robert Zarywacz
on Sat 12 May 2007 12:08 BST
One of the first questions we ask when working with a new client is: what tone of voice do you ... more »
Tuesday, May 8
Variety is the spice of life . . .
by
Robert Zarywacz
on Tue 08 May 2007 12:45 BST
. . . and it certainly keeps us on our toes.
Recently, we have been commissioned to write a wide ... more » Thursday, April 19
Network1forBusiness
by
Robert Zarywacz
on Thu 19 Apr 2007 20:51 BST
Following changes at NetTalk Radio and the launch of The Business League's own business radio station at www.network1forbusiness.co.uk, I ... more »
Tuesday, April 17
The meaning of words: allow
by
Robert Zarywacz
on Tue 17 Apr 2007 20:00 BST
One of the most important tasks for any copywriter is to choose the right word.
Sometimes, words can have more ... more » Monday, April 16
Networking in Cornwall
by
Robert Zarywacz
on Mon 16 Apr 2007 10:31 BST
Since The Business Show in March, we've been quite busy, and I'm just taking the opportunity to say how much ... more »
Sunday, April 15
Who needs structure?
by
Robert Zarywacz
on Sun 15 Apr 2007 15:12 BST
'Wilfing', apparently, is the term that describes aimlessly surfing the web after forgetting what you were originally looking for more »
Wednesday, March 28
At last, our own magazine!
by
Robert Zarywacz
on Wed 28 Mar 2007 20:02 BST
When do decorators ever find the time to decorate their own homes? Do you ever find the time to enjoy ... more »
Read about The Business Show
by
Robert Zarywacz
on Wed 28 Mar 2007 19:54 BST
Full details of exhibitors and speakers at The Business Show at Tregenna Castle Estate at St. Ives Cornwall on 30th ... more »
Sunday, March 25
The remote revolution
by
Robert Zarywacz
on Sun 25 Mar 2007 11:47 BST
Ilfracombe is a beautiful town.
Whichever way you look, you see marvellous views: the harbour, the sea, Hillsborough, the Torrs. ... more » Tuesday, March 13
Just in case you're wondering . . .
by
Robert Zarywacz
on Tue 13 Mar 2007 09:51 GMT
. . . why there's been a gap in posting, it's because we've been editing a 16-page magazine for an ... more »
Wednesday, March 7
Editing a newsletter or magazine
by
Robert Zarywacz
on Wed 07 Mar 2007 21:12 GMT
Many businesses or organisations decided to publish a newsletter and launch enthusiastically into issue 1 as their first and last ... more »
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