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Month Archive
This Month
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Tuesday, March 25
Would you like to improve your understanding and use of English grammar?
by
Robert Zarywacz
on Tue 25 Mar 2008 14:45 GMT
Sadly, millions of people educated in the UK over the past 40 years who were not taught about the use ... more »
Tuesday, December 4
Avoid the credit crunch!
by
Robert Zarywacz
on Tue 04 Dec 2007 21:15 GMT
There's quite a bit of doom and gloom in the press and media about the credit crunch, house price falls, ... more »
Saturday, November 24
Time for reflection
by
Robert Zarywacz
on Sat 24 Nov 2007 15:13 GMT
As we reach the end of November, it's that time when you suddenly realise there's not much year left in ... more »
Tuesday, August 14
Don't make readers weary!
by
Robert Zarywacz
on Tue 14 Aug 2007 15:16 BST
Wow! Isn't it exciting?
What? Everything! Yes, today everything, it seems, has to be exciting and in writing that often ... more » Sunday, July 29
Why so ill prepared?
by
Robert Zarywacz
on Sun 29 Jul 2007 14:00 BST
I'm currently editing a business magazine and am wading through various contributions from a number of businesses. I still marvel ... more »
Wednesday, June 20
Squeezed by Yoof 'n Shakespeare
by
Robert Zarywacz
on Wed 20 Jun 2007 21:15 BST
Today, when giving a presentation to a group of business people on the topic of copywriting, I was asked how ... more »
Tuesday, June 12
This is fun so you will enjoy it!
by
Robert Zarywacz
on Tue 12 Jun 2007 16:28 BST
Why am I always suspicious of people who describe themselves or anything they do as fun? Is it because it's ... more »
Friday, June 8
That's a very long page – yawn!
by
Robert Zarywacz
on Fri 08 Jun 2007 12:41 BST
One of the main uses of web sites is to sell – everything from expensive property and high cost business ... more »
Tuesday, June 5
Action can make writing more interesting
by
Robert Zarywacz
on Tue 05 Jun 2007 16:29 BST
When proofreading a number of large corporate documents recently, I realised how dull the writing can be. Just because someone ... more »
Sunday, June 3
The question of rules in communication
by
Robert Zarywacz
on Sun 03 Jun 2007 18:54 BST
Recently, I have read a lot about whether we should worry about how we communicate, especially when publishing material online. ... more »
Saturday, June 2
Comprise or comprise of?
by
Robert Zarywacz
on Sat 02 Jun 2007 15:19 BST
When do you append 'of' to the verb 'comprise'?
Comprise means to include or to consist of. Of is added ... more » Thursday, May 31
When the committee writes a document . . .
by
Robert Zarywacz
on Thu 31 May 2007 13:42 BST
. . . the result is often a variety of inconsistent spellings, grammar and punctuation. The same phrase can be ... more »
Tuesday, May 22
When something is worth doing
by
Robert Zarywacz
on Tue 22 May 2007 12:29 BST
Do you ever find yourself asking why you're doing something and whether it would make any difference if you didn't ... more »
Thursday, May 17
Pause . . . for thought
by
Robert Zarywacz
on Thu 17 May 2007 10:58 BST
In our quest for continuous detailed instant information, so much simply gets lost.
Often, we need to slow down . ... more » Saturday, May 12
Is formal boring and is informal fun?
by
Robert Zarywacz
on Sat 12 May 2007 12:08 BST
One of the first questions we ask when working with a new client is: what tone of voice do you ... more »
Tuesday, May 8
Variety is the spice of life . . .
by
Robert Zarywacz
on Tue 08 May 2007 12:45 BST
. . . and it certainly keeps us on our toes.
Recently, we have been commissioned to write a wide ... more » Tuesday, April 17
The meaning of words: allow
by
Robert Zarywacz
on Tue 17 Apr 2007 20:00 BST
One of the most important tasks for any copywriter is to choose the right word.
Sometimes, words can have more ... more » Sunday, April 15
Who needs structure?
by
Robert Zarywacz
on Sun 15 Apr 2007 15:12 BST
'Wilfing', apparently, is the term that describes aimlessly surfing the web after forgetting what you were originally looking for more »
Wednesday, March 28
At last, our own magazine!
by
Robert Zarywacz
on Wed 28 Mar 2007 20:02 BST
When do decorators ever find the time to decorate their own homes? Do you ever find the time to enjoy ... more »
Sunday, March 25
The remote revolution
by
Robert Zarywacz
on Sun 25 Mar 2007 11:47 BST
Ilfracombe is a beautiful town.
Whichever way you look, you see marvellous views: the harbour, the sea, Hillsborough, the Torrs. ... more » Wednesday, March 7
Editing a newsletter or magazine
by
Robert Zarywacz
on Wed 07 Mar 2007 21:12 GMT
Many businesses or organisations decided to publish a newsletter and launch enthusiastically into issue 1 as their first and last ... more »
Monday, February 26
Robert Zarywacz presents on copywriting
by
Robert Zarywacz
on Mon 26 Feb 2007 08:24 GMT
On Thursday, 1st March 2007 I will be giving a presentation on copywriting at The Business League's Launceston Club.
The ... more »
The dependent dependant
by
Robert Zarywacz
on Mon 26 Feb 2007 08:20 GMT
Dependent or dependant?
They sound and look similar, but their meanings are different, so how do you know which one ... more » Wednesday, February 21
Repeating yourself doesn't make your message any clearer
by
Robert Zarywacz
on Wed 21 Feb 2007 09:03 GMT
One of the delights of 21st century business meetings is the elevator speech. Its purpose is to introduce a perfect ... more »
It's easy to remember the apostrophe and its uses
by
Robert Zarywacz
on Wed 21 Feb 2007 08:24 GMT
An advert I saw recently referred to a hairdressing salon and "it's high standards". It should not have used the ... more »
Monday, February 19
Don't punctuate just in case you need to
by
Robert Zarywacz
on Mon 19 Feb 2007 20:47 GMT
Often I find that some writers create confusion among their readers by introducing unnecessary punctuation into their writing.
Why do ... more » Saturday, February 17
The key to good copy is in relationships
by
Robert Zarywacz
on Sat 17 Feb 2007 21:49 GMT
Last week I travelled From Devon to London and met up with Simon to see a new client. Because of ... more »
Tuesday, February 13
What's the big idea?
by
Robert Zarywacz
on Tue 13 Feb 2007 09:12 GMT
There are millions of pages of web sites and weblogs, but how many provide any real value or entertainment?
I ... more » Monday, February 12
Do you feel you're living in another age?
by
Robert Zarywacz
on Mon 12 Feb 2007 11:24 GMT
Zarywacz is very pleased to launch the brand new official web site of Ilfracombe Victorian Celebration at www.ilfvc.org.uk.
Ilfracombe ... more » Sunday, February 11
It's hard to find a good copywriter
by
Robert Zarywacz
on Sun 11 Feb 2007 11:30 GMT
Last week we were approached by a prospective client to whom our copywriting service had been recommended by a colleague. ... more »
Saturday, February 10
What is law in English?
by
Robert Zarywacz
on Sat 10 Feb 2007 13:07 GMT
The other day I read a letter in a local newspaper criticising another correspondent's use of English, which referred to ... more »
Friday, February 9
Practise or practice?
by
Robert Zarywacz
on Fri 09 Feb 2007 09:00 GMT
Practise or practice?
They sound the same and look similar, but their meanings are different, so how do you know ... more » |
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