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Month Archive
This Month
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Tuesday, December 4
Avoid the credit crunch!
by
Robert Zarywacz
on Tue 04 Dec 2007 21:15 GMT
There's quite a bit of doom and gloom in the press and media about the credit crunch, house price falls, ... more »
Tuesday, August 14
Don't make readers weary!
by
Robert Zarywacz
on Tue 14 Aug 2007 15:16 BST
Wow! Isn't it exciting?
What? Everything! Yes, today everything, it seems, has to be exciting and in writing that often ... more » Wednesday, June 20
Squeezed by Yoof 'n Shakespeare
by
Robert Zarywacz
on Wed 20 Jun 2007 21:15 BST
Today, when giving a presentation to a group of business people on the topic of copywriting, I was asked how ... more »
Tuesday, June 12
This is fun so you will enjoy it!
by
Robert Zarywacz
on Tue 12 Jun 2007 16:28 BST
Why am I always suspicious of people who describe themselves or anything they do as fun? Is it because it's ... more »
Friday, June 8
That's a very long page – yawn!
by
Robert Zarywacz
on Fri 08 Jun 2007 12:41 BST
One of the main uses of web sites is to sell – everything from expensive property and high cost business ... more »
Tuesday, June 5
Action can make writing more interesting
by
Robert Zarywacz
on Tue 05 Jun 2007 16:29 BST
When proofreading a number of large corporate documents recently, I realised how dull the writing can be. Just because someone ... more »
Sunday, June 3
The question of rules in communication
by
Robert Zarywacz
on Sun 03 Jun 2007 18:54 BST
Recently, I have read a lot about whether we should worry about how we communicate, especially when publishing material online. ... more »
Thursday, May 31
When the committee writes a document . . .
by
Robert Zarywacz
on Thu 31 May 2007 13:42 BST
. . . the result is often a variety of inconsistent spellings, grammar and punctuation. The same phrase can be ... more »
Thursday, May 17
Pause . . . for thought
by
Robert Zarywacz
on Thu 17 May 2007 10:58 BST
In our quest for continuous detailed instant information, so much simply gets lost.
Often, we need to slow down . ... more » Saturday, May 12
Is formal boring and is informal fun?
by
Robert Zarywacz
on Sat 12 May 2007 12:08 BST
One of the first questions we ask when working with a new client is: what tone of voice do you ... more »
Tuesday, May 8
Variety is the spice of life . . .
by
Robert Zarywacz
on Tue 08 May 2007 12:45 BST
. . . and it certainly keeps us on our toes.
Recently, we have been commissioned to write a wide ... more » Tuesday, April 17
The meaning of words: allow
by
Robert Zarywacz
on Tue 17 Apr 2007 20:00 BST
One of the most important tasks for any copywriter is to choose the right word.
Sometimes, words can have more ... more » Sunday, March 25
The remote revolution
by
Robert Zarywacz
on Sun 25 Mar 2007 11:47 BST
Ilfracombe is a beautiful town.
Whichever way you look, you see marvellous views: the harbour, the sea, Hillsborough, the Torrs. ... more » Wednesday, March 7
Editing a newsletter or magazine
by
Robert Zarywacz
on Wed 07 Mar 2007 21:12 GMT
Many businesses or organisations decided to publish a newsletter and launch enthusiastically into issue 1 as their first and last ... more »
Monday, February 26
Robert Zarywacz presents on copywriting
by
Robert Zarywacz
on Mon 26 Feb 2007 08:24 GMT
On Thursday, 1st March 2007 I will be giving a presentation on copywriting at The Business League's Launceston Club.
The ... more » Monday, February 19
Don't punctuate just in case you need to
by
Robert Zarywacz
on Mon 19 Feb 2007 20:47 GMT
Often I find that some writers create confusion among their readers by introducing unnecessary punctuation into their writing.
Why do ... more » Saturday, February 17
The key to good copy is in relationships
by
Robert Zarywacz
on Sat 17 Feb 2007 21:49 GMT
Last week I travelled From Devon to London and met up with Simon to see a new client. Because of ... more »
Tuesday, February 13
What's the big idea?
by
Robert Zarywacz
on Tue 13 Feb 2007 09:12 GMT
There are millions of pages of web sites and weblogs, but how many provide any real value or entertainment?
I ... more » Sunday, February 11
It's hard to find a good copywriter
by
Robert Zarywacz
on Sun 11 Feb 2007 11:30 GMT
Last week we were approached by a prospective client to whom our copywriting service had been recommended by a colleague. ... more »
Tuesday, February 6
So what's wrong with spellcheck?
by
Robert Zarywacz
on Tue 06 Feb 2007 15:58 GMT
Nothing. Honestly. Spellcheck can be very useful for skimming through and catching obvious spelling mistakes, but it's not as good ... more »
Monday, February 5
Writing for clarity
by
Robert Zarywacz
on Mon 05 Feb 2007 09:35 GMT
Many people in business are required to write letters, articles and other documents, even though they do not feel confident ... more »
Thursday, February 1
PLEASE DON'T SHOUT!
by
Robert Zarywacz
on Thu 01 Feb 2007 10:17 GMT
What is the best way to emphasise a point in writing? One of the easiest ways is to use CAPITALS, but they ... more »
Tuesday, January 30
Taking PR opportunities
by
Robert Zarywacz
on Tue 30 Jan 2007 20:58 GMT
Ever thought of writing an article? Everybody seems to be doing it. Only, not all articles are worth reading.
Even ... more » Friday, August 18
Honesty in business writing
by
Robert Zarywacz
on Fri 18 Aug 2006 10:51 BST
Let's be honest: everything written in business aims to increase sales
in some way, whether it's a press release, white ... more »
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