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Thursday, May 31
When the committee writes a document . . .
by
Robert Zarywacz
on Thu 31 May 2007 13:42 BST
. . . the result is often a variety of inconsistent spellings, grammar and punctuation. The same phrase can be ... more »
Tuesday, May 22
When something is worth doing
by
Robert Zarywacz
on Tue 22 May 2007 12:29 BST
Do you ever find yourself asking why you're doing something and whether it would make any difference if you didn't ... more »
Thursday, May 17
Go, go, go! Do the holiday rock!
by
Robert Zarywacz
on Thu 17 May 2007 11:24 BST
There is a certain amount of theatricality to copywriting and marketing, so it isn't really surprising that performing is one ... more »
Pause . . . for thought
by
Robert Zarywacz
on Thu 17 May 2007 10:58 BST
In our quest for continuous detailed instant information, so much simply gets lost.
Often, we need to slow down . ... more » Saturday, May 12
Is formal boring and is informal fun?
by
Robert Zarywacz
on Sat 12 May 2007 12:08 BST
One of the first questions we ask when working with a new client is: what tone of voice do you ... more »
Tuesday, May 8
Variety is the spice of life . . .
by
Robert Zarywacz
on Tue 08 May 2007 12:45 BST
. . . and it certainly keeps us on our toes.
Recently, we have been commissioned to write a wide ... more » |
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