Communication is the primary business tool.

Whether you’re negotiating finance with the bank, instructing suppliers, motivating staff or selling to customers, you depend on words to inform people and to persuade them to take action.

Instructions have to be clear, motivational messages inclusive and marketing messages compelling: our choice of words and how we use them can determine whether or not we achieve our business objectives.

To discover how to ‘find your voice‘ join Robert Zarywacz with your questions for an online discussion at betternetworking.co.uk at 8pm on Thursday 6th August 2009.

Zarywacz is featured in an article on social networking sites, including twitter and ecademy, in the 12th February issue of the North Devon Journal.