What do you think when you’re looking for a product or service on the web and you find a web site that doesn’t have any contact details except an email form?

I ask who is behind the web site. Is it a genuine business? Can they actually provide what I’m looking for? Should I trust them with my money?

What I’m looking for is proof that they are a real business.

What do you need?

A question of trust

With so much fraud, spam emails and phishing attacks, most people like to satisfy themselves that they are dealing with a bona fide business. An email address linked with a specific domain (such as hel...@z2z.biz rather than a free email service), preferably a landline number rather than a mobile and a postal address can assure potential customers that you are a real business.

If I get to the point where I want to buy from a site but find the only way of contacting the company is through an email form, I simply won’t buy from them.

What if I have a question or something goes wrong? How do I know that anyone will answer if I fill in and send their email form? How do I get a refund?

Credibility is important in building customer relationships

Once customers can see who you are and where you are, they’ll feel more confident about buying from you.

Now you may have a very good reason for using a mobile phone rather than a landline, especially if your business keeps you on the move most of the time. That isn’t a problem if you also offer other contact details. Two or three methods of contact demonstrate that you are accessible and can be contacted easily. If you have other ways to prove this, these will help to establish credibility.

Do real businesses hide?

Why would any business looking to generate sales hide? Getting your contact details out as widely as possible makes it easier for customers to contact you and buy from you.

What do you think?

z2ztip2 – look out for further z2ztips at z2z.biz