When you spend hundreds or thousands of pounds on creating and printing brochures, magazines or web sites, it makes sense to invest in proofreading them to make sure that everything is correct.

Amazingly, high quality graphics, stunning photos and compelling headlines can all be pushed into the background by a single spelling mistake. It’s often the first thing a reader will notice.

What can a proofreader check?
Using a proofreader to check your publication or web site protects your marketing investment and ensures that readers do notice your graphics, your photos, your headlines.

A proofreader can not only check
> spelling
> grammar
> punctuation

but also
> page headers and footers
> page numbers
> headings

Other elements that can be proofread for consistency include
> use of capital letters
> names, titles and brands
> colours, positioning and size of graphics
> clickable web links

Don’t lose sales because of errors
It’s not only minor spelling mistakes that make people stop reading or put them off buying. If readers don’t understand text or find it confusing, they often give up and look elsewhere. If the purpose of your text is to sell, confusion could lose you sales. A proofreader can make sure that your text does make sense and can highlight any passages that are unclear or confusing.

People can also be stopped from buying if prices and other facts are incorrect or an advertised event day or date is wrong. If required, a proofreader can check that the day matches the date.

Depending on the brief, a proofreader can check
> facts, figures and prices
> postal and web addresses
> telephone numbers
> times, days and dates

Prevent problems before your deadline
Involving a proofreader early on can ensure you iron out any problems long before you get to the production stage. You’ll have less to worry about when pressure starts to build as your deadline approaches.

It’s better to flag and correct problems before you print your brochure or magazine rather than discover them when you’re looking at the printed version with 500, 1,000, 10,000 copies or more sitting in boxes, all with the same mistakes.

What does proofreading cost?
Proofreading will add a small amount to your overall production costs, but can increase the return on investment from your marketing by making it more effective.

Rather than quote you hourly rates, which mean nothing on their own, we can give you a final price so that you know the cost for each project before we start work on it.

Discuss your brief with a proofreader now
Whether you want to ensure that apostrophes are in the right places or need a catalogue checked for accurate prices, a proofreader can pick up errors and inconsistencies of every size, eliminating potential problems that you would have to deal with after publication.

To discuss how we can proofread your material,
please call Robert or Simon Zarywacz
0845 200 7830
or visit
proofreadingresources.co.uk

When your department’s responsibilities increase and your budget is under pressure, outsourcing marketing and communications activities can help you achieve your targets.

What can we help you with?
Zarywacz can provide specific services . . .

• copywriting • blogging • editing • magazines • proofreading •
• public relations • social media • web site management •

. . . as and when you need them. You decide how much we do so that you maintain control over projects but get the back-up you need. We can assist your existing team or handle new projects.

Flexible resources
If you produce magazines, newsletters or reports on a regular basis, call us in specifically to work on these so you don’t need to employ additional staff or provide extra desk space or equipment. Because you only pay for the work we do, your budget will go further while maintaining your activity schedule.

We can also manage entire projects (eg producing a publication from start to finish), liaising with your own team and your other suppliers. This is useful where you experience occasional peaks of activity or if you need extra resources when your employees are on leave or absent.

Pay by day or project
Choose whether to pay a fixed price per project or by the day. Because we do not have the costly overheads of large agencies, we deliver a combination of quality and value for money.

We provide outsourced marketing services to large commercial corporations, public sector organisations and charities. This has included proofreading for a major UK supermarket chain, international insurance companies and a UK university, PR writing for a subsidiary of a global chemicals company, web site management for a UK charity and consumer magazine, business journalism for a local newspaper.

Fully equipped with computers, software, broadband internet and our own offices, we are ready to supply the service you require.

Please call Robert on
0845 200 7830
to discuss how our outsourced marketing services
can support your department
or visit
z2z.com
for our full range of services.